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| Date: |
September 12, 2007 or September 13, 2007 |
| Time: |
2:00 p.m. ET/11:00 a.m. PT |
| Duration: |
30-minute presentation followed by Q&A up to 30 minutes |
Are you looking to boost your response rate? Increase new business? Improve customer retention?
Do you want to understand how to use your data to target marketing messages to your customers and prospects with pinpoint accuracy? Could you uncover new opportunities that may be hiding in your data? Do you need new ways to find and use additional data?
Register today for the First Marketing/MindRamp Webinar and learn how to:
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Unlock your market potential with marketing research and data analytics |
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Define a segment of one and why that’s important |
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Discover more about your target audiences with improved data capture |
Two experts share their extensive knowledge in this informative session:
 About Curt Powell —
Chief Analytics Officer
Curt has worked in data analytics since the late 1980s, when he moved into the field from product marketing at Citibank. His unique experience in analytics and marketing allows him to identify opportunities and present his findings relevant to marketers.
His accomplishments include:
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MA, Northwestern University Graduate School of Communications |
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Research Fellow, Gallup International Institute at Princeton |
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American Marketing Association and Direct Marketing Association awards for research and marketing excellence |
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Citicorp Service Excellence Award for pioneering CRM |
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Developed “Target Mindset Segmentation” research approach used by two of the nation’s largest pharmaceutical companies and a regional telecommunications firm |
 About Adina W. Wasserman, Ph.D. —
Director of Market Research at First Marketing
Adina is the Director of Market Research at First Marketing, where she is responsible for the Effectiveness Research Program, the Relationship Index Survey, segmentation analysis using Claritas PRIZM®NE and all custom research projects.
Prior to First Marketing, she led a variety of research projects for Florida’s Miami-Dade County, as well as international clients. She has also worked for a legal consulting firm in Miami, studying group dynamics and influences on behavior and decision making for trial lawyers. Her research education includes a master’s and a doctoral degree in social and cognitive psychology from Florida State University, and an undergraduate degree in psychology from the University of Michigan, Ann Arbor.
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