As marketers, we sometimes forget that there's no one-size-fits-all solution for reaching individual customers. Fortunately, business insight tools available today make it possible to personalize communications down to a one-to-one level.
In this issue, we continue our series on the customer lifecycle with a look at the retention stage and how to use business insights to help keep customers happy and profitable. Next, we examine how considering both demographic and psychographic factors can increase the effectiveness and efficiency of marketing messages. Finally, our Digital Digest feature discusses driving customers online with traditional offline media.
Customers appreciate and respond to communications that recognize their individual differences and are relevant to their needs, which means increased effectiveness for your marketing. That's something to cheer about.
Ron Drenning
Chief Executive Officer, First Marketing
rdrenning@first-marketing.com |
|
| |
About the Publisher |
|
|
|
|
| |
Publisher/CEO
Ron Drenning |
|
|
| |
Managing Editor
Glenn Hetzel |
|
|
| |
Editor
Joanna Knight |
|
|
| |
Contributing Writers
Vicky Hyams
Dr. Adina Wasserman |
|
|
| |
Editorial Consultants
Jay Berkowitz
Curt Powell |
|
|
| |
Manager, Marketing &
Digital Media
Norma Wolpin |
|
|
| |
Art Directors
Mauricio Abela
Melissa Kiesey
Laine Ross |
|
|
| |
Internet Art Directors
Jack Behar
Larry Poccia |
|
|
| |
Data
Cristian Groza
Al Nunez |
|
|
| |
Publication Coordinator
Sara Schenkman |
|
|
| |
Online Publication Coordinator
Angie Fratichelli |
|
| |
|
|
| |
First Marketing is a 30-year-plus supplier of customer marketing programs to the financial, telecom, healthcare, travel and cable markets. The company specializes in maximizing customer relationships through education, cross-sell/upsell, loyalty rewards and channel marketing solutions.
T 800.736.0145
F 954.971.4707
marketing@first-marketing.com
3300 Gateway Drive
Pompano Beach, FL 33069
www.first-marketing.com
© 2007 First Marketing Company
All Rights Reserved |
|
| |
|
|
| |
WE WANT TO HEAR FROM YOU. Write or e-mail us. |
|
| |
|
|
|
