Summer 2007    |    Special Focus    |    Getting And Using Deeper Consumer Insights
Home   CustomerLifecycle     ConsumerMotivators     DigitalDigest     Psychographics     IndustryInsights     QuickTakes     Publisher'sLetter		It's a well-known and often-quoted marketing tenet: It costs five times more to acquire a new customer than it does to retain an existing customer. Obviously keeping those you already have is a cost-effective strategy.   GO DEEP! In this issue, find ways to get and use deeper consumer insights to impact your bottom line. The more you know, the more you can accomplish.     Click here to reserve your place at our FREE Webinar: "Putting information into action"   Find the 'why' behind 'buy.' A new way to focus your marketing on consumer motivation: Next Generation Direct Marketing If search engine marketing is the only way you're driving consumers to your company Web site, you're missing an enormous opportunity. Putting customers on the couch: Psychographic analysis offers deeper customer insights. What's going on in leading markets: Financial Hospitals/ Health Systems Managed Care Cable/Telecom
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