The world is going digital. After February 2009, even television broadcasts will be digital signals only. For marketers, digital technology offers new ways to disseminate messages electronically, and new solutions for increasing efficiency and strategic focus enterprisewide.

In this issue, we focus on digital asset management systems that meet the needs of both customer-facing representatives in the field and the corporate marketing department. We also look at digital campaign management tools in Marketing Resource Management (MRM) systems, as well as the latest trends in digital printing.

Finally, there’s a must-read article on building a robust Internet PR strategy.

I hope you find this issue helpful and informative. Please contact me if you have questions or feedback.


Ron Drenning
Chief Executive Officer, First Marketing
rdrenning@first-marketing.com