With shrinking staffs and budgets, along with
increasing pressure to produce measurable
ROI, accomplishing more with fewer resources
is the reality facing most marketers today.
In this issue, we examine strategies for
optimizing your resources. First, a look
at the customer lifecycle growth stage
when data analytics can reveal new cross-sell/
upsell opportunities and help you
target communications more precisely.
Next, getting more from “new
media” in your marketing mix, and
an examination of a new research
methodology, which uncovers
more actionable responses.
Finally, how new technology
and marketing automation can
help you get more from sales
channel partners.
Remember, it isn’t enough just to do more;
you have to do more of the right things to
achieve your goals.
Ron Drenning
President
rdrenning@first-marketing.com |
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About the Publisher |
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Publisher/President
Ron Drenning |
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Managing Editor
Glenn Hetzel |
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Editor
Sandra Olivieri |
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Creative Director
Stacey Mironov |
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Contributing Writers
Ariana Nied
Anjie Moin
Stacey Mironov
Dr. Adina Wasserman
Vicky Hyams |
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Digital Media Manager
Anjie Moin |
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Art Directors
Mauricio Abela
Melissa Kiesey
Dannielle R. Kukar |
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Internet Art Directors
Jack Behar
Larry Poccia |
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Production Manager
Denise Stern |
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Publication Coordinator
Sara Schenkman |
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Online Publication Coordinator
Angie Fratichelli |
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First Marketing is a 30-year-
plus supplier of customer marketing programs to the financial, telecom, healthcare, travel and automotive markets. The company specializes
in maximizing customer relationships through education, cross-sell/upsell, loyalty rewards and channel marketing solutions.
T 800.736.0145
F 954.971.4707
marketing@first-marketing.com
3300 Gateway Drive
Pompano Beach, FL 33069
www.first-marketing.com
© 2007 First Marketing Company
All Rights Reserved |
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WE WANT TO HEAR FROM YOU. Write or e-mail us. |
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