FirstPerspective • September/October 2005

September/October 2005

Home

The customer

is always first

Putting patients first

ETENTION, RETENTION,
RETENTION. For me it’s the first rule in maximizing your customer profitability. The second is understanding how. How do you get a return on the big investment you made in acquisition, and prevent competitors from capitalizing on your gain?

In this issue we go beyond theory to explore real solutions in retention marketing. These are tactics you can use today to get ahead and get results. You may not realize just what an opportunity you have to grow your business through your customers. In today’s cluttered media landscape, relevancy is the key to breaking through. Tapping into an audience you know intimately — your own customers — is a great place to gain a marketing edge.

So dive in and digest. We hope you feel empowered when you’re done.

Ron Drenning
President
rdrenning@first-marketing.com

P.S. Don’t forget to visit www.first-perspective.com/reply to get more information on tools in retention marketing.

	About the Publisher

	Healthy Solutions, the health consumer experts at First Marketing, serves the communications needs of hospitals/health systems, managed care organizations, and pharmaceutical, biotech and medical device companies. First Marketing is a 30-year- plus supplier of customer marketing programs to the financial, telecom, healthcare, travel and automotive markets. The company specializes in maximizing customer relationships through education, cross-sell/upsell, loyalty rewards and channel marketing solutions. T 800.736.0145 F 954.971.4707 marketing@first-marketing.com 3300 Gateway Drive Pompano Beach, FL 33069 www.first-marketing.com © 2005 First Marketing Company All Rights Reserved

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