Agents predict stronger sales
Even among life insurance agents who described 2004 as “disappointing,” 92 percent think this year should end with better sales, according to a LIMRA international survey. LIMRA consumer research does show that 44 percent of American households believe they need more life insurance and 27 percent expect to buy it this year.
Realtor partnerships yield few originations
A new Inside Mortgage Finance-sponsored study suggests that capture rates are only 19 to 29 percent for most mortgage/realtor partnerships — even if a loan officer is in the real estate office. Real estate agents currently influence the choice of mortgage provider in less than 40 percent of home purchase transactions.
Hotel customer loyalty drops
The latest Market Metrix Hospitality Index (MMHI) for second quarter shows the first
decline in self-reported loyalty in the past several years. An increase in hotel staff-related
problems may be to blame, as guests who report a problem are 43 percentage points less likely to return to that hotel.
Car models go mobile
Automakers are turning to mobile marketing to reach younger consumers. Cadillac, BMW and Pontiac used it this year to introduce new or redesigned models. Still new in the United States, sending text messages and interactive games to cell phones and personal digital assistants has already been popular in Europe and Asia. |
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Technology enhances TV viewing
Cable operators have much to celebrate as television viewers embrace new services. The second annual study, Tracking the Evolving Use of Television and Its Content, reveals that 38 percent of viewers are enjoying TV much more than five years ago. Digital services seem to have an impact on the experience:
Nearly one-third of cable customers have digital cable service, up from 26 percent in 2003.
One-third of those with Interactive Program Guides agree strongly that the guide makes TV more enjoyable.
35 percent of Digital Video Recorder owners say they enjoy TV more, versus 29 percent of nonowners.
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