 It’s annual planning time
Somewhere in the midst of the dreaded annual
planning process, remember to represent the
voice of the customer.
In this special edition, we delve into three areas
to consider when constructing your retention
marketing plan. First, an examination of the
customer lifecycle, with a particular focus
on bonding with new customers to protect
your acquisition investment. Second, a feature
on measuring the effectiveness of retention
marketing. And third, a focus on new trends
in marketing technology that increase your
effectiveness and efficiency.
Retention marketing deserves a seat
at the budgeting table because an
investment in your customers will
pay off through ongoing revenue,
growth in product and service usage,
and even more customers through
word of mouth.
So save a line item or two for your customers.
Ron Drenning
President
rdrenning@first-marketing.com
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