CDHP enrollment growing
Consumer-directed health plan (CDHP) enrollment is poised for a growth spurt, according to forecasts by Forrester research. CDHP growth should exceed 6 percent of the commercially insured market by 2007. In 2003, Forrester correctly projected that CDHPs would attract 2.7 million members and capture $16 billion in premiums in 2005.
Patient satisfaction is an IT priority
According to healthcare IT executives who participated in the 17th annual HIMSS (Healthcare Information and Management Systems Society) Leadership Survey, patient satisfaction is one of the top business issues that will most impact healthcare in the next two years. Implementing technology to reduce medical errors and promote patient safety topped their list of current priorities.
Latino immigrants market worth watching
Recently lenders have come to see the country’s new Latino immigrants as a market with a great upside. By 2010, the disposable income of Hispanics will exceed $1.08 trillion, or 9.2 percent of total purchasing power nationwide, according to the Selig Center for Economic Growth at the University of Georgia.
Many prefer not to bundle
Customers have been slow to buy in to bundles and sometimes find that reality doesn’t match the hype. Surveys from Forrester Research show that only 5 percent of cable subscribers buy bundled services, and only about a quarter of consumers are interested in buying all their services from a single telecom provider.
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Internet marketing finds new channels
A recent study by Forrester Research, “Interactive Marketing Channels to Watch in 2006,” claims that firms will spend $26 billion on Internet marketing by 2010. The study found that marketers are putting most of their money in e-mail, search, behavioral and contextual targeting, and rich media. Over 60 percent of media and communication firms use or plan to use e-mail marketing, social marketing, rich media e-mails and display ads, contextual and behavioral targeting, blogs/social networks, RSS (a format for syndicating news and the content of newslike sites) and mobile marketing within the next year.
Making college kids laugh makes marketing sense
What makes college kids respond to ads and other marketing communications? Ads placed across different mediums and those that make them laugh out loud. These were key findings from the “2006 Media Perception” survey, which was recently released by Experience Inc., a Boston-based provider of career services to students and alumni. According to the survey, 40 percent of college students are most likely to respond to an ad that is humorous. Also, 50 percent of respondents said they are more likely to respond to an advertisement if it appears across two or more mediums. |
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