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| You wouldn’t expect to build a long-term romantic relationship with someone you never called after the first date. The same principle applies to your customer relationships. |
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| One of the best ways to produce measurable results is by putting more emphasis on retention marketing in your annual marketing plan. Unlike mass media advertising, retention strategie ... |
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| In old science fiction movies, the “brave new world” was a cold, sterile place where computers were in control and people had numbers instead of names. Instead, computer ... |
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| Consumer-directed health plan (CDHP) enrollment is poised for a growth spurt, according to forecasts by Forrester Research. CDHP growth should exceed 6 percent of the commercially ... |
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