  F YOU DISTRIBUTE your products and services through an intermediary, you already know the challenges intimately — inconsistent brand messaging, increasing waste from unused collateral and disagreement on just how to communicate to end-customers.
There is an easier way.
The central purpose of effective channel marketing is to work with your channel partners, not against them, in the common pursuit of stronger customer relationships. This special issue of First Perspective features best practices that have helped other companies succeed. You’ll explore the relevancy of channel marketing through our feature article, “Obstacles or open doors?,” hear why one insurance rep thinks “every agent should do it” and see the applications across industries through two compelling case studies.
As usual, we welcome your thoughts, success stories and critiques. Just visit www.first-perspective.com/reply or e-mail us at
info@first-perspective.com
Ron Drenning
President
rdrenning@first-marketing.com
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About the Publisher |
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Healthy Solutions, the health consumer experts at First Marketing, serves the communications needs of hospitals/health systems, managed care organizations, and pharmaceutical, biotech and medical device companies.
First Marketing is a 30-year-
plus supplier of customer marketing programs to the financial, telecom, healthcare, travel and automotive markets. The company specializes
in maximizing customer relationships through education, cross-sell/upsell, loyalty rewards and channel marketing solutions.
T 800.736.0145
F 954.971.4707
marketing@first-marketing.com
3300 Gateway Drive
Pompano Beach, FL 33069
www.first-marketing.com
© 2005 First Marketing Company
All Rights Reserved
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