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     May/June 2005
     
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Publisher’s Letter
 
How well do you communicate to your channel partners? How well do they communicate to your customers? See how many of these scenarios apply
to you:
0
1. Your distributed sales force consistently sends out unbranded communications.
True or False

2. You feel unable to meet your sales force’s expectations for marketing support materials.
True or False

3. You’re struggling to control inventory and waste incurred from outdated materials.
True or False

4. You lack a way to customize marketing materials for local markets.
True or False

5. You don’t feel corporate and sales are “on the same page” with the company’s marketing agenda.
True or False
If you nodded your head to any of these, you may want to consider new technologies that will give you and your distributed sales force shared control of customer communications with increased efficiencies. Check out a few case studies.
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