OTHING EXCITES ME MORE than helping companies communicate effectively with their customers. And a big part of that is developing best practices. With a constantly changing marketing landscape, it is a challenge for many companies to stay connected to communications standards that still resonate with their customers.

In this issue, we start out dissecting the “Anatomy of an Effective Newsletter” and how this vehicle continues to be a strong direct marketing tool in the midst of a barrage of advertising. You’ll find a few e-newsletter essentials in our DigitalDigest feature, and in OfficeTalk explore the emerging, and surprising, applications of Lean Six Sigma in marketing, as more and more companies adopt its principles.

If you have a marketing best practice to share, just let us know at info@first-marketing.com and we may include it in our next issue. Until then, add these solutions to your customer marketing toolbox.


Ron Drenning
President
rdrenning@first-marketing.com