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Envelopes: Women open up more than men |
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According to a recent study, “Because It’s Personal: A Study of Consumer Use and Preference for Envelopes,” released by the Envelope Manufacturers Association, women respond to personalization on envelopes more than men. The study added that blacks and Hispanics are less responsive to envelopes in general. It also reported that 75 percent of Americans say they are most likely to pay attention to “direct mail sent to my home.” This was three times more than “unsolicited e-mail,” “Internet banner or pop-up ads,” “calls to my home” and “text message to my mobile phone” combined. |
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Word-of-mouth marketing speaks volumes |
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ndy Sernovitz, CEO of the Word of Mouth Marketing Association, a nonprofit organization that represents 240 companies, says on his Web site that although word of mouth has been with us forever, word-of- mouth marketing (WOM) is a new marketing specialty that is actually dozens of techniques that can be used to engage and energize customers. Sernovitz added that there are five T’s of word-of-mouth marketing: Talkers, Topics, Tools, Taking Part and Tracking. This lets you understand what consumers really think about your brand, your marketing and your products. To learn more, check out www.womma.org. |
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Customer loyalty can be lost in a click |
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he Internet is making it easier than ever for consumers to research companies’ products and services and take their business elsewhere when their expectations are not met, according to a recent study released by Accenture. The survey of more than 1,000 U.S. consumers found that the majority of consumers believe that the Internet makes it easier to change service providers. Approximately 61 percent of respondents said it was because the Internet gives them access to information about companies, their services and their competition online. Half of the respondents said it was because the Internet enables them to actually purchase online.
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