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    March/April 2006
     
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Telecommunications
Smartphones make a personal statement
The use of advanced cellular phones capable of running applications is expected to grow strongly over the next several years, as consumers look for devices that they can personalize to reflect who they are, reports market research firm In-Stat. Globally, 31.5 million so-called “smartphones” were sold in 2005, a 70 percent increase over the year before.

Hospitals/Health Systems
Visitors program sees success
Hospital patients with compromised immune systems may no longer have to go without visitors. Some hospitals, such as Advocate Christ Medical Center in Oak Lawn, Illinois, are offering programs that allow such patients to “meet” with visitors. A special visitors room features a computer and phone, while a staff member takes a laptop computer to the patient’s room.

Financial
Investor targets to watch
There are two pools of potential investors that could seriously influence the popularity of bank investment programs today. Approximately 77 million Americans will reach retirement age in the coming decades. And recent studies suggest that the $5 million to $30 million segment of the high-net-worth population is currently underserved. Each of these demographics could have enormous implications for financial service providers.

Managed Care
Premium increases lowest in five years
Premium increases for HMOs and PPOs slowed in 2005, according to results from Milliman’s 14th annual survey of the organizations. 2005 HMO premiums increased 8 percent over 2004, the lowest increase in five years. PPO premiums for a standard benefit plan also increased 8 percent, while premiums for high deductible PPO plans increased 1 percent.

Insurance
Catastrophes trigger upheaval
Reinsurers studying 2006 renewals have seen a “tale of two markets” unfolding, influenced by buyers’ levels of U.S. catastrophe exposure. Lines of business directly affected by hurricanes Katrina, Rita and Wilma experienced significant changes in pricing and conditions, while other lines remained relatively flat. One observation is that many primary insurers have not been inclined to accept rate increases across the board for reinsurance protection.

Cable
Movies may hit DVD, cable simultaneously
Cable companies and major movie studios are considering strategies to release movies through video-on-demand cable services the same day they come out on DVD. Some studios may soon do a trial run. Media companies are scrambling for ways to deliver entertainment more quickly. For cable companies, access to newer movies could help boost sales of on-demand services.

For late-breaking reports, visit www.first-marketing.com
and click on industry news under our news section.
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