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| DOES YOUR “TO DO” LIST FOR TODAY LOOK SOMETHING LIKE THIS? |
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Send press releases about grand opening of women’s center |
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Write marketing plan for new technology saving lives in ER |
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Draft radio scripts and billboard copy about public health fairs |
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Review layouts for quarterly community newsletter |
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Edit announcements about new physicians on medical staff |
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If so, you must be A) a hospital or healthcare system marketing executive and B) exhausted.
There is a more efficient, cost effective way to get the word out about the news, events and announcements important to your organization: the Community Awareness Series, the latest healthcare business solution from First Marketing. Developed with the overworked marketing professional in mind, the Community Awareness Series will save you time and money — and probably more than a few headaches and late nights at the office.
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What is a Community Awareness Series?
These quarterly mailers are fully customized, trifold direct mail pieces that allow you to pull together all of your critical information into one convenient communication. You do not need to coordinate schedules, pricing, production and delivery with multiple vendors. You decide what information to include, and First Marketing will take care of the rest at one very attractive price.
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| With the Community Awareness Series, you can quickly and easily: |
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Announce high-profile expansion projects, new technologies, clinical trials and volunteer opportunities at your facilities |
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Highlight your hospital’s areas of expertise, specialized medical services, centers of excellence and patient safety improvement initiatives |
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Promote participation in community events, outreach programs, fund-raisers and capital campaigns |
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Publicize the success stories coming from your organization through patient testimonials |
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Raise awareness of health issues important to your community, as well as activities you have planned for national health observances, such as American Heart Month in February and Breast Cancer Awareness Month in October |
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Recognize recent additions, promotions, certifications and honors among your organization’s medical and support staff |
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Target messaging to a particular niche market, such as women or seniors |
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| Your quarterly Community Awareness mailer will establish a direct communications link between you and members of your community — easily and affordably. |
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| SPECIAL INTRODUCTORY OFFER |
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May is National Physical Fitness and Sports Month. This is a perfect time to let your patient base know about the importance of regular exercise, as well as wellness programs or services available through your organization. Respond to this offer now and you will receive a discount of 10% Off the May issue of your Community Awareness mailer.
Offer ends May 31, 2006. |
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| As a Business Development Manager at First Marketing, Jackie Bridgeman has partnered with marketers at hospitals, health plans and physician groups throughout the country for more than 17 years. To learn about First Marketing’s Community Awareness Series and other products that will help you exceed your marketing goals, call Jackie Bridgeman at 1.800.736.0145 or e-mail jbridgeman@first-marketing.com. |
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