  elcome to the premiere issue of First Perspective, formerly Strategies. If you’re familiar with the previous publication, you’ll note we’ve changed our format dramatically and expanded our content. In order to keep you updated on the latest industry news and marketing trends, First Perspective will also publish bimonthly.
Each issue, you can look forward to regular features like IndustryInsights and OfficeTalk. We’ve also planned a few special issues this year that focus on hot topics like channel marketing and loyalty. And each First Perspective will include in-depth articles that provide a fresh look at your marketing strategy. In this issue, you’ll hear from one of our own relationship experts, Julie Quick, who delves into the issue of keeping your brand promises after the customer courtship phase has passed.
First Perspective is your publication and we welcome feedback, questions and requests for future articles. Visit www.first-perspective.com/reply.html or e-mail us at
info@first-perspective.com.
Ron Drenning
President
rdrenning@first-marketing.com
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About the Publisher |
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Healthy Solutions, the health consumer experts
at First Marketing, serves the communications needs of hospitals/health systems, managed care organizations, and pharmaceutical, biotech and medical device companies.
First Marketing is a 30-year-plus supplier of customer marketing programs to the financial, telecom, healthcare, travel and automotive markets. The company specializes
in maximizing customer relationships through education, cross-sell/upsell, loyalty rewards and channel marketing solutions.
T 800.736.0145
F 954.971.4707
marketing@first-marketing.com
3300 Gateway Drive
Pompano Beach, FL 33069
www.first-marketing.com
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