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    June/July 2006

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Marketing's new
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Marketing's new mantra
Marketing's new mantra
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THE PAYOFF — INCREASED CUSTOMER LOYALTY, BETTER CUSTOMER RETENTION
There are many ways to build a strong foundation. Increasingly, companies across all industries are seeking answers beneath the surface. To understand how to create a stronger customer bond, and hence a better foundation, it’s critical that you first know the attributes of a loyal customer, and second, that you know where your customers stand. With a firm grasp of your customers’ perceptions — instead of costly assumptions — you can map out winning communications strategies that are actually targeted to your specific challenges.
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DigitalDigest Tips&Trends IndustryInsights QuickTakes
Digital Digest
Even with the war on spam and the ultimate race to the inbox, e-mail still delivers! At MarketingSherpa's E-mail Summit 2006 ...
 
Tips&Trends
Every day, Marketers look at new ways of getting their message across impactfully. And even though direct mail has had its limitation ...
 
IndustryInsights
Find out what’s going on in leading markets, from telecom, financial, insurance, cable, managed care and hospitals.
 
QuickTakes
With the Hispanic population increasing every year, marketers are assessing which techniques work best for this untapped ...
 
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