Focus shifts from hunting to farming
With carrier subscriber bases swollen
by the recent string of mergers, the
pendulum is swinging from customer
acquisition to customer retention. Twin
Trends Bear Stearns analyst Phil Cusick
says the increased focus on retention
makes sense in light of the lower-quality
potential customers that accompany rising
penetration rates and the data offerings that
carriers can use to entice customers to stay.
Trends signal future problems
for hospitals
A recent Fortune 500 research report for
hospital CEOs on the state of hospitals in
America concludes there are five dangerous
trends facing hospitals today. The issues are
bottom-line performance, medical center
competition and medical tourism, public
confidence, staff satisfaction and medical
malpractice. Experts predict an estimated
shortage of 150,000-200,000 beds nationwide
by 2012 because of profitability issues.
Fraud alerts need for awareness
With the rise of online and identity
fraud, the more security and information
a financial institution can provide its
customers, the more confidence and trust
customers will have with that company.
Experts from BTS, a consortium of the
largest financial institutions in the United
States, agree that losing consumer confidence
in online banking and eCommerce can be
a greater risk for financial companies than
losses from actual fraud.
HSAs trend calls
for consumer education
It’s a fact that health savings accounts (HSAs) and high-deductible health plans are a growing trend for many employers and workers in the United States. Results from a health insurance study, conducted by America’s Health Insurance Plans, show that the number of HSA enrollees has grown to more than 3 million — tripling in the last 10 months.
Life changes create policy opportunities
A recent national survey by Trusted
Choice® agencies found that at least 32 million United States households own insurance policies that aren’t right for them. Policies can be greatly affected by major purchases such as extensive home renovations or lifestyle changes such as divorce or retirement. This provides insurance agencies excellent opportunities for connecting with their customers.
New bundle option is already
in demand
Although still in its infancy, the cable
quadruple play is growing up fast.
Wireless service joining video, voice
and data services, aptly termed the cable
quad-play, already has a strong demand.
Market research firm Parks Associates
predicts that by 2010, 55 percent of
United States broadband households will
subscribe to a triple-play or quadruple-play
bundle. Revenues from bundled
services like these are expected to reach
nearly $120 billion.
See you at CTAM! First Marketing’s Craig Chambers and Neil Rosenblum, Vice Presidents, Business Development, will be at CTAM Summit 2006, July 17-19, in Boston. www.ctam.com/conferences/summit |
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