  HETHER YOU'RE the one slaving over it or the one stamping it, developing an effective marketing plan isn’t easy. If it were, everyone would have one and we wouldn’t need issues like this edition of First Perspective.
As you enter the throes of the planning phase, it’s time to ask the hard questions — what worked, and why; what didn’t, and why; what aren’t we doing but should be … and why. Marketers deserve a seat in the inner circle of company management, but they have to prove their worth today more than ever. Budgets are tightening, customers are churning and those revenue and profit numbers must still be reached. Accountability is a passion of mine, and nowhere is it more expected than in the measurement section of your marketing plan.
Ron Drenning
President
rdrenning@first-marketing.com
P.S. Thoughts, success stories, critiques? Just visit
www.first-perspective.com/reply or e-mail me at
info@first-perspective.com. There are rewards for speaking up. The first person who writes in on the subject of marketing planning will get a
free copy of the book Marketing as Strategy: Understanding the CEO’s Agenda for Driving Growth and Innovation. Let the feedback fly. |
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About the Publisher |
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Healthy Solutions, the health consumer experts at First Marketing, serves the communications needs of hospitals/health systems, managed care organizations, and pharmaceutical, biotech and medical device companies.
First Marketing is a 30-year-
plus supplier of customer marketing programs to the financial, telecom, healthcare, travel and automotive markets. The company specializes
in maximizing customer relationships through education, cross-sell/upsell, loyalty rewards and channel marketing solutions.
T 800.736.0145
F 954.971.4707
marketing@first-marketing.com
3300 Gateway Drive
Pompano Beach, FL 33069
www.first-marketing.com
© 2005 First Marketing Company
All Rights Reserved
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