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     July/August 2005
     
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Managed Care
Patients getting access to records online
Last year, a federal plan was put in place to make electronic health records available to most patients within the next 10 years. Kaiser Permanente could be called an early adopter. The healthcare provider is halfway through a rollout of electronic medical records for its 8 million members, according to Investor’s Business Daily.

Insurance
Unfamiliarity equals opportunity
In a recent survey from JWT, 79 percent of respondents agree Americans have become more anxious. But that anxiety has not translated to action; many are still uninsured. A third don’t have any form of housing insurance, and 35 percent have no life insurance coverage. And many don’t know their options — 50 percent are unfamiliar with variable annuity and 53 percent are unfamiliar with variable universal life insurance.

Mortgage
Gasp! Housing bubble may not burst
Doomsayers may be crushed by a new report from the Federal Deposit Insurance Corporation (FDIC). The FDIC concluded that a housing boom does not always lead to a bust. While 21 housing busts have occurred since 1978, only nine of them happened after a bubble. Housing booms usually end with a period of price stagnation.

Automotive
Sales reps get a good rap
A recent survey conducted by Automotive Retailing Today shows that new vehicle buyers, regardless of ethnicity, overwhelmingly say that salespeople are professional and reasonable in their dealings. Of 1,100 people surveyed, 95 percent felt that vehicle salespeople behave in a respectful manner.
Travel
E-mail leads
online strategy


Travel companies are increasing their online marketing efforts. A new survey reveals 79 percent favor permission-based e-mail and 73 percent will increase spending in this area. Conducted by New York University and PhoCusWright Inc., the survey also found that metasearch and viral marketing join e-mail as the three biggest drivers of future marketing strategy. Surprisingly, blogs were seen as the least effective marketing method and not likely to have much potential for future growth. Overall, twice as many companies as last year plan to spend 20 percent or more of their marketing budget online.
For late-breaking reports, visit www.first-marketing.com and click on industry news under our news section.

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