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Gender differences emerge |
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with online activities |
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ccording to Pew Internet
& American Life Project,
though women are catching
up to men in terms of their
Internet usage, the groups
differ in their online pursuits.
The report, “How Women
and Men Use the Internet,”
reveals that 68 percent of men
use the Net, compared with
66 percent of women. Men
utilize more Internet activities
than women, like downloading
music and paying bills online,
and seek out more information,
like news, sports, financial
and job-related research.
Women enjoy searching
for health information and
communicating online, using
e-mail to share news and stories
on a variety of topics. |
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Companies invest in Web |
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for targeted marketing |
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worldwide survey from
CSO Insights focused on which target marketing activities
companies would likely use this
year. Eighty percent said that
Web marketing would be taking
an increasingly important role,
and 53 percent saw investments
in Web sites and micro sites as
“very important” or “mission
critical.” More than 70 percent of
those surveyed said they plan to
invest more in e-mail marketing.
The findings underscore the importance of database
marketing where strategy is
driven by customer insights. The
research firm expects increased
investments in marketing
automation to link data to e-mail
campaigns, and analytics to better
target customers. |
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Generations X and Y |
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value regular mail |
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ver three-quarters of
Generations X and Y read
and respond to mail, reports a
study by the U.S. Postal Service.
Despite their digital media
environment, young consumers
are very receptive to print
communications like flyers,
circulars, catalogs and newsletters.
The study’s findings show that
86 percent of Generation X
(defined here as born between
1965 and 1972) and 87 percent of
Generation Y (born between 1977
and 1994) bring in the mail the day
it is delivered. And collectively they
rate 75 percent of the mail they get
as valuable. The USPS recommends
marketers connect with youth
through “more sophisticated and
relevant messages.” |
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