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First Perspective - A Fresh Look From Your Relationship Experts WebAward 2006
Fall 2007    |    Special Focus    |    Trends In Loyalty That Impact Your Bottom Line
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Publisher's Letter
Rewarding the faithful
I am especially proud of this issue and our ability to bring you information on trends in the marketing industry.

Ron Drenning - President

Our focus this month is on loyalty. We look at trends shaping the future of loyalty marketing, including new applications for industries such as healthcare. In addition, the final installment of our four-part customer lifecycle series focuses on winning back the loyalty of lost and at-risk customers.

Two “must-reads” are our look at increasing marketing efficiency through marketing resource management and an innovative online customer gift program.

I hope you enjoy this issue and welcome any feedback or questions you might have.

Ron Drenning
Ron Drenning
Chief Executive Officer, First Marketing
rdrenning@first-marketing.com

 
  About the Publisher  
  Publisher/CEO
Ron Drenning		  
  Managing Editor
Glenn Hetzel		  
  Editor
Joanna Knight		  
  Creative Director
Brian Phipps		  
  Contributing Writers
Jess Farber
Vicky Hyams
Mike Simpson
 
  Art Directors
Mauricio Abela
Melissa Kiesey
Laine Ross		  
  Internet Art Directors
Jack Behar
Larry Poccia
Vergentino Robles 		 
  Data
Cristian Groza
Al Nunez 		 
  Publication Coordinator
Sara Schenkman 		 
  Online Publication Coordinator
Angie Fratichelli		  
     
 
First Marketing is a 30-year-plus supplier of customer marketing programs to the financial, telecom, healthcare, travel and cable markets. The company specializes in maximizing customer relationships through education, cross-sell/upsell, loyalty rewards and channel marketing solutions.

T 800.736.0145
F 954.971.4707
marketing@first-marketing.com
3300 Gateway Drive
Pompano Beach, FL 33069
www.first-marketing.com

© 2007 First Marketing Company
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