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How powerful is a gift?
A post-program survey found 75 percent of recipients told others about the gift, and 98 percent would recommend the brand to others. |
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Gifts are an easy way to help your sales force say Thanks.
They have the power to delight and surprise your customers. They keep your company top of mind with customers and help your representatives develop an ongoing emotional bond that is crucial to customer retention. However, if the people who interact directly with your customers are decentralized, such as in a bank with different branch locations, a managed care organization that markets health plans through individual brokers, or a wireless provider with a network of retail outlets, it can be difficult to manage a gift program that’s appropriate for each of your representatives in the field.
Gifts without the hassles
To make it easier, First Marketing offers our new Power Gifting program, an easy-to-manage Web-based ordering system that lets your customer-facing representatives send gifts to show appreciation for referrals, recognize customers’ special life events or to simply thank them for their business. Here’s how it works: We create a Web site with a selection of gifts you choose. Your representatives select gifts, designate recipients from their
client or prospect lists and personalize the messages for cards to accompany their gifts. After the order is submitted, the gift is shipped automatically within a few days.
 We partner with reputable retailers to provide a choice of quality products in a wide range of prices. We also handle all the back-office details such as data management and reporting, billing, tracking and fulfillment. Because gifts are shipped on-demand only when ordered, you avoid expensive inventory storage costs or waste from unused gifts.
To give your representatives the power to create stronger customer relationships with our convenient Power Gifting program, contact First Marketing at 800.736.0145 or e-mail marketing@first-marketing.com.  |
