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Fall 2007    |    Special Focus    |    Trends In Loyalty That Impact Your Bottom Line
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Loyalty Evolution
Loyalty Evolution
In this issue, we examine new trends in loyalty and new strategies for influencing consumer behavior.


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Loyalty strategies for today's customers. How new trends can promote profitable behavior in today's customers.
  LEARN SOME NEW TRICKS!
In this issue, new developments in loyalty marketing can help you engage today's sophisticated customer. Find strategies that keep customers coming back.		  
Customer Lifecycle
Customer Lifecycle
The final installment of our four-part series examines win-back strategies to help save at-risk customers and those who defect.
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Channel Selection
Channel Selection
Surfing for the most effective channel for your direct marketing? A research-based multichannel approach can increase response rates.
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MRM Tools
Marketing Resource Management
Kick marketing productivity and effectiveness into high gear with MRM applications for planning, execution
and measurement.
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Power Gifting
Power Gifting
An online gift program makes it easy for your representatives to strenghthen customer relationships.
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